Danish Tea Association and Tea Masters Cup Ltd. signed an agreement according to which Danish Tea Association organizes and conducts national Tea Masters Cup tournaments in Denmark and ensures the integration of the national tournaments into the Tea Masters Cup international system.
The first Tea Masters Cup Denmark is scheduled for September 15 and will be held in Copenhagen, in Pavillion Karens Minde Kulturhus, in the categories of Tea Tasting and Tea Preparation.
Tea Masters Cup is a unique international system of competitions for tea professionals held in four different categories since 2013: tea preparation, tea pairing, tea mixology and tea tasting. Currently, 22 countries are registered to hold national TMC competitions. The international final of the Tea Masters Cup is held annually, following a series of qualifying championships in the participating countries. The 2018 finals took place Nov. 23-25, 2018 in Hue, Vietnam. Previous international finals were held in Turkey, South Korea and China.
Danish Tea Association is a non-profit organization founded in 2014. The association assists in the development of precise knowledge about tea through media campaigns, exhibitions, research, conferences, seminars, fairs, events, etc. in Denmark. The objective of the DTA is to promote sustainable and responsible tea practices and raise awareness of the diversity of tea cultures worldwide. Furthermore, they provide a platform for tea activities and knowledge-sharing to create a community for the tea industry and for tea enthusiasts alike.